My feature story is a profile of Schmidt's Sausage Haus.
I. Lede
A. A detailed description of Schmidt's
1. Food and Drink
Schmidt's menu showcases many traditional German food, from bratwurst to bahama mamas, from saurkraut to potato salad.
The desserts are all in the vein of German baked goods.
Like any traditional German restaurant with a bar, Schmidt's has an assortment of domestic and imported beers.
2. Location
In German Village on 240 E. Kossuth St. and Purdy Alley.
3. Description
Schmidt's looks like it has been lost in time. The old brick building sits on a brick street and is a sharp contrast from downtown Columbus.
Once inside, Schmidt's is a maze of tables and rooms.
Sources for this section:
An OSU German Professor for a comparison to traditional restuarants in Germany, as well as food, beer and other insights.
A Food critic
Schmidt's Web site
a customer
II. Success
A. Television promotion
1. The travel channel
a. Man vs. Food
2. The Food Channel
a. Best of Ohio
Sources for this section:
The Travel Channel Web site
The Food Channel Web site
Schmidt's owner or manager to discuss the experience and results
III. Brief Schmidt's History
A. From Germany to the U.S.
Sources for this Section:
Schmidt's Web site
Schmidt's owner
What I've done:
I have set up interviews with one German professor and I am waiting for reply from the second, who seemed interested.
I am waiting on a reply from a food critic.
I need to get into contact with a long term customer.
I am waiting on reply from Schmidt's owner.
I am waiting for reply from the travel channel, which at this point seems tentative.
Social Media aspect:
On Facebook there is a fan Web page for Schmidt's Sausage Haus. At this point there are 840 fans, or potential sources.
Facebook's fan page gives links to Schmidt's Web site. There are phone numbers and a listing of the stores hours. There is also some general information about Schmidt's, from history of their sausage recipes to things they sponsor.
They have a photo section, which is difficult to look at before lunch.
There is also a fan site for Schmidt's Cream Puffs, a dessert item, which has just as many fans.
The main topic is what new flavor should be added.
There is a link to a Youtube video of someone eating a Schmidt's Cream Puff.
It does not appear to have a Twitter account. Customers are tweeting about Schmidt's, they could be potential sources.
What I've done:
I have set up interviews with one German professor and I am waiting for reply from the second, who seemed interested.
I am waiting on a reply from a food critic.
I need to get into contact with a long term customer.
I am waiting on reply from Schmidt's owner.
I am waiting for reply from the travel channel, which at this point seems tentative.
Social Media aspect:
On Facebook there is a fan Web page for Schmidt's Sausage Haus. At this point there are 840 fans, or potential sources.
Facebook's fan page gives links to Schmidt's Web site. There are phone numbers and a listing of the stores hours. There is also some general information about Schmidt's, from history of their sausage recipes to things they sponsor.
They have a photo section, which is difficult to look at before lunch.
There is also a fan site for Schmidt's Cream Puffs, a dessert item, which has just as many fans.
The main topic is what new flavor should be added.
There is a link to a Youtube video of someone eating a Schmidt's Cream Puff.
It does not appear to have a Twitter account. Customers are tweeting about Schmidt's, they could be potential sources.
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